Business, management and marketing ยท bachelor's degree
General Sales, Merchandising and Related Marketing Operations major: colleges and pay
66 colleges in our data award bachelor's degrees in general sales, merchandising and related marketing operations, 2,404 of them in 2023-24. Graduates of the typical program earned $59,447 a year after graduating and $76,565 four years after.
Colleges offering it66
Graduates in 2023-242,404
Typical median debt$19,500
Typical earnings 1 yr after$59,447
Typical earnings 4 yrs after$76,565
Earnings to debt3x
Colleges where general sales, merchandising and related marketing operations graduates earn the most
Programs with at least 10 graduates in 2023-24, ranked by median earnings four years after graduation.
| College | Graduates (2023-24) | Earnings 1 yr after | Earnings 4 yrs after | Median debt |
|---|---|---|---|---|
| Baylor UniversityWaco, TX | 34 | $85,374 | $125,167 | $21,375 |
| Texas A&M University-College StationCollege Station, TX | 313 | $72,444 | $93,141 | $18,458 |
| Bowling Green State University-Main CampusBowling Green, OH | 15 | $63,510 | $86,245 | $22,625 |
| Weber State UniversityOgden, UT | 125 | $73,639 | $82,549 | $15,668 |
| Purdue University-Main CampusWest Lafayette, IN | 93 | $66,112 | $82,441 | $19,043 |
| University of Wisconsin-MadisonMadison, WI | 273 | $58,551 | $82,081 | $14,567 |
| Kennesaw State UniversityKennesaw, GA | 28 | $77,431 | $79,147 | n/a |
| Ball State UniversityMuncie, IN | 13 | $57,265 | $78,401 | $17,750 |
| CUNY Bernard M Baruch CollegeNew York, NY | 501 | $53,472 | $76,565 | $10,250 |
| University of Central OklahomaEdmond, OK | 16 | $65,769 | $75,796 | n/a |
| University of Akron Main CampusAkron, OH | 36 | $66,633 | $70,867 | $19,000 |
| University of Minnesota-Twin CitiesMinneapolis, MN | 86 | $59,443 | $68,903 | $19,500 |
| University of South Carolina-ColumbiaColumbia, SC | 147 | $52,597 | $64,631 | $20,012 |
| Rochester Institute of TechnologyRochester, NY | 26 | $61,532 | $58,141 | $23,750 |
Largest general sales, merchandising and related marketing operations programs
| College | Graduates (2023-24) | Earnings 1 yr after | Earnings 4 yrs after | Median debt |
|---|---|---|---|---|
| CUNY Bernard M Baruch CollegeNew York, NY | 501 | $53,472 | $76,565 | $10,250 |
| Texas A&M University-College StationCollege Station, TX | 313 | $72,444 | $93,141 | $18,458 |
| University of Wisconsin-MadisonMadison, WI | 273 | $58,551 | $82,081 | $14,567 |
| West Chester University of PennsylvaniaWest Chester, PA | 240 | $50,357 | n/a | $20,135 |
| University of South Carolina-ColumbiaColumbia, SC | 147 | $52,597 | $64,631 | $20,012 |
| Weber State UniversityOgden, UT | 125 | $73,639 | $82,549 | $15,668 |
| Purdue University-Main CampusWest Lafayette, IN | 93 | $66,112 | $82,441 | $19,043 |
| University of Minnesota-Twin CitiesMinneapolis, MN | 86 | $59,443 | $68,903 | $19,500 |
| Kansas State UniversityManhattan, KS | 52 | $69,731 | n/a | $15,604 |
| University of Minnesota-DuluthDuluth, MN | 48 | $58,900 | n/a | $22,500 |
| University of Akron Main CampusAkron, OH | 36 | $66,633 | $70,867 | $19,000 |
| Baylor UniversityWaco, TX | 34 | $85,374 | $125,167 | $21,375 |
| High Point UniversityHigh Point, NC | 30 | $59,881 | n/a | n/a |
| Georgia State UniversityAtlanta, GA | 30 | $24,282 | n/a | $26,000 |
| Kennesaw State UniversityKennesaw, GA | 28 | $77,431 | $79,147 | n/a |
Every college with a general sales, merchandising and related marketing operations major
| College | Graduates (2023-24) | Earnings 1 yr after | Earnings 4 yrs after | Median debt |
|---|---|---|---|---|
| Baylor UniversityWaco, TX | 34 | $85,374 | $125,167 | $21,375 |
| Western Governors UniversitySalt Lake City, UT | 0 | n/a | $107,585 | n/a |
| Bellevue UniversityBellevue, NE | 4 | n/a | $98,487 | n/a |
| Texas A&M University-College StationCollege Station, TX | 313 | $72,444 | $93,141 | $18,458 |
| Bowling Green State University-Main CampusBowling Green, OH | 15 | $63,510 | $86,245 | $22,625 |
| Weber State UniversityOgden, UT | 125 | $73,639 | $82,549 | $15,668 |
| Purdue University-Main CampusWest Lafayette, IN | 93 | $66,112 | $82,441 | $19,043 |
| University of Wisconsin-MadisonMadison, WI | 273 | $58,551 | $82,081 | $14,567 |
| Kennesaw State UniversityKennesaw, GA | 28 | $77,431 | $79,147 | n/a |
| Ball State UniversityMuncie, IN | 13 | $57,265 | $78,401 | $17,750 |
| CUNY Bernard M Baruch CollegeNew York, NY | 501 | $53,472 | $76,565 | $10,250 |
| University of Central OklahomaEdmond, OK | 16 | $65,769 | $75,796 | n/a |
| Tuskegee UniversityTuskegee, AL | 0 | $43,254 | $73,435 | n/a |
| University of HoustonHouston, TX | 1 | $63,105 | $72,199 | n/a |
| University of Akron Main CampusAkron, OH | 36 | $66,633 | $70,867 | $19,000 |
| University of Minnesota-Twin CitiesMinneapolis, MN | 86 | $59,443 | $68,903 | $19,500 |
| University of Wisconsin-StoutMenomonie, WI | 5 | $46,907 | $66,306 | n/a |
| Virginia Union UniversityRichmond, VA | 5 | n/a | $64,924 | n/a |
| University of South Carolina-ColumbiaColumbia, SC | 147 | $52,597 | $64,631 | $20,012 |
| Rochester Institute of TechnologyRochester, NY | 26 | $61,532 | $58,141 | $23,750 |
| Wade CollegeDallas, TX | 5 | n/a | $45,386 | n/a |
| Kansas State UniversityManhattan, KS | 52 | $69,731 | n/a | $15,604 |
| William Paterson University of New JerseyWayne, NJ | 3 | $62,669 | n/a | n/a |
| High Point UniversityHigh Point, NC | 30 | $59,881 | n/a | n/a |
| Commonwealth University of PennsylvaniaBloomsburg, PA | 23 | $59,447 | n/a | $25,000 |
| University of Minnesota-DuluthDuluth, MN | 48 | $58,900 | n/a | $22,500 |
| Stetson UniversityDeLand, FL | 19 | $58,823 | n/a | n/a |
| University of Northern IowaCedar Falls, IA | 13 | $57,659 | n/a | $15,000 |
| Saint Ambrose UniversityDavenport, IA | 15 | $55,574 | n/a | $23,250 |
| West Chester University of PennsylvaniaWest Chester, PA | 240 | $50,357 | n/a | $20,135 |
| Georgia State UniversityAtlanta, GA | 30 | $24,282 | n/a | $26,000 |
| Adrian CollegeAdrian, MI | 5 | n/a | n/a | n/a |
| American Public University SystemCharles Town, WV | 4 | n/a | n/a | n/a |
| Avila UniversityKansas City, MO | 7 | n/a | n/a | n/a |
| Barry UniversityMiami, FL | 4 | n/a | n/a | n/a |
| Belhaven UniversityJackson, MS | 0 | n/a | n/a | n/a |
| Bentley UniversityWaltham, MA | 11 | n/a | n/a | n/a |
| Bradley UniversityPeoria, IL | 4 | n/a | n/a | n/a |
| Coker UniversityHartsville, SC | 4 | n/a | n/a | n/a |
| Colorado Christian UniversityLakewood, CO | 10 | n/a | n/a | n/a |
| Culver-Stockton CollegeCanton, MO | 2 | n/a | n/a | n/a |
| Grand View UniversityDes Moines, IA | 1 | n/a | n/a | n/a |
| Hampton UniversityHampton, VA | 11 | n/a | n/a | n/a |
| Johnson & Wales University-ProvidenceProvidence, RI | 1 | n/a | n/a | n/a |
| Lincoln UniversityJefferson City, MO | 3 | n/a | n/a | n/a |
| Lindenwood UniversitySaint Charles, MO | 3 | n/a | n/a | n/a |
| Long Island UniversityBrookville, NY | 7 | n/a | n/a | n/a |
| Manchester UniversityNorth Manchester, IN | 3 | n/a | n/a | n/a |
| Metropolitan State University of DenverDenver, CO | 5 | n/a | n/a | n/a |
| Miami University-HamiltonHamilton, OH | 10 | n/a | n/a | n/a |
| Miami University-MiddletownMiddletown, OH | 6 | n/a | n/a | n/a |
| Milwaukee School of EngineeringMilwaukee, WI | 1 | n/a | n/a | n/a |
| Missouri Valley CollegeMarshall, MO | 14 | n/a | n/a | n/a |
| Newman UniversityWichita, KS | 10 | n/a | n/a | n/a |
| Park UniversityParkville, MO | 2 | n/a | n/a | n/a |
| Reinhardt UniversityWaleska, GA | 1 | n/a | n/a | n/a |
| Saint Joseph's University - PhiladelphiaPhiladelphia, PA | 5 | n/a | n/a | n/a |
| Southern Adventist UniversityCollegedale, TN | 2 | n/a | n/a | n/a |
| St Catherine UniversitySaint Paul, MN | 2 | n/a | n/a | n/a |
| St. Thomas Aquinas CollegeSparkill, NY | 8 | n/a | n/a | n/a |
| Texas Tech UniversityLubbock, TX | 24 | n/a | n/a | n/a |
| University of Maryland Global CampusAdelphi, MD | 2 | n/a | n/a | n/a |
| University of PennsylvaniaPhiladelphia, PA | 5 | n/a | n/a | n/a |
| University of Wisconsin-PlattevillePlatteville, WI | 6 | n/a | n/a | n/a |
| University of WyomingLaramie, WY | 21 | n/a | n/a | n/a |
| Walsh UniversityNorth Canton, OH | 1 | n/a | n/a | n/a |
Frequently asked questions
How much do general sales, merchandising and related marketing operations majors make?
Graduates of the typical general sales, merchandising and related marketing operations program earned a median of $59,447 one year after graduation and $76,565 four years after, in 2024 dollars.
Which college has the highest-paid general sales, merchandising and related marketing operations graduates?
Baylor University, where graduates earned a median of $125,167 four years after graduation (programs with at least 10 graduates).
How many colleges offer a general sales, merchandising and related marketing operations major?
66 colleges on the College Scorecard awarded bachelor's degrees in general sales, merchandising and related marketing operations in 2022-23 or 2023-24.
Source: U.S. Department of Education, College Scorecard field of study file, data release of October 15, 2026. Earnings are medians for graduates who received federal aid and were working, not enrolled. One-year figures: graduates of 2020-21 and 2021-22, measured in 2022 and 2023, in 2024 dollars. Four-year figures: graduates of 2017-18 and 2018-19, measured in 2022 and 2023, in 2024 dollars. More on the data.